On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly at the helm of Balenciaga and is the cofounder of Vetements.

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.

Demna has been tapped as the new artistic director of Gucci. On Thursday, a representative for parent company Kering announced that the Georgian designer, born Demna Gvasalia, would be leaving his post at Balenciaga and moving to the Italian fashion house.