Harbin, China's oldest beer brand, achieved this elusive engagement through competitive video gaming, otherwise known as esports. Rather than re-branding their beer, the brand adapted to a novel ...

Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Take, for example, Harbin beer, which is part of their portfolio in China; this beer is brewed in the Harbin Brewery, which ...