The "Unidentified Frying Object" ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ...

Related story On Dropped a New Generation of Their Iconic ‘Cloud’ Running Shoe with Better Cushioning, Support & a More Inclusive Fit When I first unboxed the HexClad set, I was intrigued by ...