BestReviews is reader-supported and may earn an affiliate commission. Details. Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want ...

Toys' prices are expected to rise 15-20% by fall due to Trump's tariffs on Chinese imports, according to industry experts. The Toy Association says nearly 80% of U.S. toys are sourced from China ...

NEW YORK (AP) — As toy inventors, toy manufacturers and buyers for stores that sell toys met for a four-day annual trade show in New York last weekend, a topic besides which items were destined for ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman. The Hot Wheels maker on ...

Warner Bros. Discovery Global Consumer Products has announced that in the second-half of 2026, Mattel will be the home for all DC toys in a multi-year, international agreement. The two companies ...

Following Goliath's cannonball into toys in 2024, the brand will preview awe-inspiring new product lines and expansions of fan favorites "We're cranking up the fun and pushing the boundaries even ...

Rex Imaginext Jurassic World Rebirth Ultimate Action Chomp T. Rex / $99.99 / Estimated arrival: Fall 2025 / “Standing 18 inches tall, the giant dinosaur toy rumbles and roars, moves its head up ...

The long-awaited follow-up to Jurassic World: Dominion will be roaring into theaters this summer, and it comes with some powerful toys. Mattel is launching a complete line of toys ... Younger kids can ...

New figures from research outfit IDC show that Valve's Steam Deck is likely still the most popular handheld gaming PC by far. However, the market for handhelds fell by 50% in 2024 versus 2023 and ...