In this regard, the role of creative, innovative brand awareness marketing (and its impact on the bottom line) is alive and well. Elliott King is a co-founder and the CEO of award-winning ...

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve ...

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied) But is that a good or a bad thing? Yes, we need to continue ...

Understand and apply the latest tools and techniques used indigital marketing, including genAI. Work on digital marketing and social media simulations to put your learnings into practice for immediate ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

“Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, and manage the carbon impact of their digital ...

The fourth edition of Impact Digital Influencer Awards was held on ... At the spectacular awards night, Dot Media won the ‘Best Influencer Marketing Agency’ award. The awards highlighted ...