Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap between spending and accountability.

Introduction Social media has become an essential part of digital marketing. Businesses, influencers, and agencies rely on ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their late ...

Cyber fraud targeting influencers is on the rise, with scammers posing as brand representatives to gain access to sensitive ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

Newcastle-based e-commerce digital marketing agency WE-COM has appointed James Mechan as its Strategy & Delivery Director.

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...

The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers.

Social media platforms are cracking down on fake engagement, deploying advanced AI to detect unusual traffic patterns. But ...