From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

As the matcha craze sweeps across the globe, Japan is faced with a dilemma: keep up with skyrocketing demand or risk losing ...

Dodgers' first baseman Freddie Freeman missed a game due to rib discomfort, as his wife Chelsea participated in a traditional ...

Freddie Freeman's wife, Chelsea, took a break from the bustling baseball season to immerse herself in Japanese culture.

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

The central bank’s report on the Nepali orthodox tea industry suggests market diversification for better price gains.

BETHANY – Bethany College’s Japan Outreach Program will host a Sencha-style Japanese Tea Ceremony Presentation and Workshop today and Wednesday. Since its founding in 1988, the program has actively ...

From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...