In-app advertising, IAA for short, plays a significant role in the mobile app ecosystem as one of the most common methods for app monetization, and it serves as a powerful tool for user acquisition ...

which focuses on health and wellness through diet and fitness, and Bumble, a well-known dating and social networking app. Favoured is a multi-channel agency that specializes in paid social media ...

The online faxing market is increasingly competitive, with entrenched and emerging providers jockeying to provide the best ...

19% of the estimated open programmatic ad spend on Samsung Smart TV went to Free Ad-Supported TV (FAST) apps in Q4 2024, followed by Amazon Fire TV (16%), Roku (12%), and Apple TV (7%); Ad spend ...

FAST (Free Ad-Supported TV) apps give viewers access to “linear” video content in a channel-based format without subscription fees. Unlike streaming platforms that depend on viewer ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers ...

Elon Musk-owned social media platform X is poised for the company's first year of advertising revenue growth since its ...

In January, PLOS Digital Health published a study which claimed that there’s “sparse” data to support the efficacy of most mental health apps. In their meta-analysis of published studies ...

ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

Trusted veterinarians, ultimate convenience, and personalized care—everything you need to keep your pet happy and healthy, all in one place.

Allegheny Health Network has received a grant to help create easier access to mental health treatment. The $325,000 grant ...

The ASA investigated and upheld 11 complaints in cases where in-app ads have harmfully objectified women, or risked condoning violence against them, over the past two years (Alamy/PA) The ...