Because measuring the success of your KPIs requires close measurement of your recipients' user journey, you'll need a close working relationship with your analytics and email development teams to make ...

Retooling the KPIs is designed to create value for the younger, local audience NTM wants to attract to its journalism.

While KPIs are essential for tracking performance, their effectiveness depends on how they are selected, aligned, and integrated into an organization’s operations. Here are several key actions that ...

we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods ...