To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This means training and empowering your marketing teams to use data confidently ...

New guidance addresses some areas of ambiguity for investment firms, but they may require a revamp for some materials.

Connection is key. If you’re not primarily focused ... The new era of social media marketing metrics has arrived, and now is the time to up your metric tracking game. Here are the metrics ...

To help brands utilize email more effectively, the “2025 Marketing benchmark report” reveals key insights, including: Email engagement rises when brands personalize based on preferences and behaviors.

This shift requires not just new metrics but a fundamental change in how you think about marketing success. The key is addressing the misalignment between sales and marketing by creating cross ...