With that in mind, let's look at four metrics that matter to event marketing: That combination of metrics provides an accurate and comprehensive framework for event measurement. The model is ...

Another key to successfully utilizing brand metrics is to establish standards and ensure consistency in gathering ... delivered right to your inbox! MarketingProfs is the largest marketing community ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Connection is key. If you’re not primarily focused ... The new era of social media marketing metrics has arrived, and now is the time to up your metric tracking game. Here are the metrics ...

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more ...