The captain would concur. When you’re trying to sell your cereal brand to kids, is there any harm in fashioning a ...

Kellogg's, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids' cartoon character ...

Brands including Lucky Charms, Honey Nut Cheerios and Froot Loops made up 41% of total household cereal purchases. About one-third of households with kids bought at least one of the nine brands in ...

GODOY: Kids' cereals are the most heavily advertised food ... She says the most heavily advertised brands have as many as 12 grams of sugar per serving. That's about a tablespoon.