This spring, Kit Kat is doing just that by reintroducing a beloved item that snack lovers have been eagerly anticipating. One ...

which features traditional Japanese iconography and lots of color. Apart from the fun print, the box is much smaller than I expected. Once opened, however, I was blown away by the contents. Underneath ...

NEW YORK ? A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG brand leveraged different platforms and touch points to engage ...