What is different with Periscope is that it enables the brand to have a more authentic voice since the stream is live. The Periscope strategy is the latest example of how Mountain Dew continues to be ...

Co-CEO Greg Peters, chief content officer Bela Bajaria, chief marketing ... that has a ton of live games, and maybe they'll put on a documentary after and hope people watch it.

That is a takeaway from a CMI Media Group survey that suggests the fight for attention will be waged on traditional marketing battlegrounds ... telling CMI they watch it at least once a week.

Report for 2024 shows that live streaming is back with a 12% year-over-year increase in hours watchedNew Stats Show Signs of Market Shifts for a Diversified Streaming ...

State Farm Insurance sponsored Yahoo?s mobilized live-stream coverage of the National Basketball Association?s trade deadline with humorous video ads that had a sports theme. Yahoo?s the Vertical with ...