The Austrian-born executive remembers his first day on the job all too well: "My very first working day at Longines was July 1, 2020 - maybe one of the worst days, because almost all our stores in ...

which is a smaller version of Longines' bestselling Dolcevita style that was initially introduced in 1997. To celebrate the debut, Longines tapped Lawrence to front the ad campaign. More from WWD ...