A bold red lip is timeless, sophisticated, and undeniably powerful. It has the ability to transform a look instantly, making ...

A keynote address delivered at a UN Friends of Vision meeting has highlighted the connection between eye health and gender ...

Your summer glow starts here! Keep dryness away with simple skincare steps that leave your skin soft, healthy, and sun-kissed ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Both Dr. Collins and Dr. Spearman recommend this advanced eye cream from SkinCeuticals for its ability to combat fine lines.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Some mascaras contain parabens and fragrances, which could irritate someone with sensitive skin. If you have a known allergy ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Discover today's best deals with 56% off the Chom Chom Roller Pet Hair Remover, a $10 cold brew coffee maker, and 83% off a ...

There’s a new face of (potential) guyliner, and he’s a heartbeat away from becoming the president of the United States.