Of course, there may be times when you do need customer research and use a fancy detailed ... Have the courage to see whether you are really a marketing rock star by benchmarking yourself against your ...

\xa0In the global business landscape, competition is often heralded as a catalyst for enhanced customer service. The underlying premise suggests that as businesses vie for consumer attention and ...

Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is ...

Meanwhile, Starbucks' renewed emphasis on digital marketing highlights the growing importance of customer engagement ... consumer spending and intensified competition among freshly brewed coffee ...

Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms To Decentralize?" Harvard Business School Working Paper, No. 10-052, January 2010. (forthcoming in: ...

Many times, the presence of competition increases the market for everyone ... new product development or even customer service. We'll be in your inbox every morning Monday-Saturday with all ...