Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, and neural networks help to make that transition.
When it comes to accessing data across Facebook’s ecosystem, the Facebook Graph API is an invaluable tool. This powerful API allows developers to tap into a wide range of Facebook data, enabling the ...
To give you an example of the platform efficiency, running an app marketing campaign via Facebook Ads, app marketers can reach out to females 30-35 years old, who are moved to the city recently and ...
American Express has agreed to pay $230 million to settle a federal probe into deceptive marketing practices and civil fraud allegations, the Department of Justice (DOJ) announced Thursday.
It allows PayTechs to position themselves as ecosystem leaders, providing a central hub where businesses can find APIs tailored to their specific needs. Alternatively, marketing APIs on ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Black Forest Labs has quickly made a name for itself as the premiere ...
It provides insights into how healthy campaigns perform and pinpoints areas for improvement. Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For ...