Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. The post ...

One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On acquired for $53 million appeared first on MarTech.

Smarketing Cloud introduces Flo, an advanced AI agent designed to transform sales and marketing automation for small and ...

As we approach 2025, leveraging Customer Relationship Management (CRM) systems and marketing automation is no longer a luxury but a necessity for real estate companies. Customer Relationship ...

PORTLAND, ORE, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, today announced that they have signed a definitive agreement to be ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed buyer personas based on market research and early customer feedback. These ...

DeepSeek AI revolutionizes marketing strategies with groundbreaking technology, promising unprecedented advancements in the ...

SMEs thrive in the AI-powered era. With over 20 years of experience at the intersection of technology and marketing, Francis ...