What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.

These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. The post ...

CMSWire’s Marketing Automation Channel offers a wealth of expert resources, from the latest news and groundbreaking trends to in-depth analyses of today’s automated marketing strategies.

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On acquired for $53 million appeared first on MarTech.

As we approach 2025, leveraging Customer Relationship Management (CRM) systems and marketing automation is no longer a luxury but a necessity for real estate companies. Customer Relationship ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed buyer personas based on market research and early customer feedback. These ...

Businesses, regardless of size, are recognizing the essential role of email marketing automation software in efficiently targeting their desired customer base. The appropriate software can ...

The internet is becoming flooded with AI-generated content, and one of the few places where humans can still go to talk with other humans has been Reddit.

Yes&'s leadership was attracted to Beacon for its strong B2B track record in industries such as fintech, cybersecurity, professional services, and SaaS, and its deep expertise delivering measurable ...

Mastering new ways of spreading the word about your business will be esssential for every entrepreneur in the not-so-distant future. Here are some first steps.