As a fundamental marketing concept, the Marketing Mix, also called 4Ps, shows businesses which main elements they need for marketing their products and services effectively. Businesses use this ...

The Digital Marketing Mix is a four-part framework that identifies the types of content (or channels) and interactions used by digital marketers to connect with users across the various touchpoints of ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

For CFOs to grow a business consistently, they must have a focused strategy. For marketers and their agencies to help CFOs ...

The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

Prime Mix Marketing Ltd, on Foregate Street, is officially a finalist in the Micro Business of the Year category at the Chamber Business Awards 2025.

André van Loon, Marketing Effectiveness Manager at Moët Hennessy, explores the complex possibilities of market mix models, and shares practical advice on how to focus on optimal business insights.

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...