In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

On March 19, 2025, the SEC Staff published two Marketing Rule FAQs that address some of the more challenging aspects of the Marketing Rule ...

The global Event Management Software Market will grow from USD 15.5 billion in 2024 to USD 34.7 billion by 2029 at a compounded annual growth rate (CAGR) of 17.4% during the forecast period, according ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

A good managed services provider can use technology to provide useful analytics and reports that can help your business grow faster.

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Start treating your guest posts like any other marketing investment—measure the metrics, refine the strategy, and maximize ...

In an interaction with Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld, YAAP's Atul Hegde shared his ...

ROI Hub featuring centralized analytics for campaign spend and earnings to enable better budget allocation decisions. For more information about Branch Performance, visit branch.io/performance/.

LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...