Learn how to speak the same language as your CFO, take more control over your value-creation plan, and build influence over ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

A marketing strategy focused on the highly anticipated Grand Theft Auto VI that works for Take-Two, its distributor.

This week, we turn to the nuts and bolts of marketing: what options do you have? How do they work? And most importantly, how ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

An article by Andrew Baturin, CMO of Tumodo, an online business travel platform  The GCC region provides a corporate ...

Competition to win the hearts, minds and appetites of guests in the hospitality industry is at an all-time high. With no shortage of delicious, dynamic Restaurant, cafe and bar owners need to think ...

The Austin City Council passed a five-year strategic plan for improving the Austin Animal Center. There is also a change in ...

Digital marketing is important for small businesses that want to reach more people and make more money. But a lot of small ...

The role of a company’s marketing department is essential to meeting customer service needs and building strong relationships. Marketing communications and strategic communications are two approaches ...

Plans for the Ranch, on the site of the fairgrounds' formerly named Equestrian Center, are beginning to take shape. But with ...

A Goat Farming Business Plan is a strategic document that outlines the objectives, operations, and financial projections of a commercial goat farming venture. It provides a detailed roadmap covering ...