A Detroit entrepreneur and advocate for small business hopes his newest venture can give a boost to a broader group of ...

and key steps to achieve alignment in your firm. Data backs this up. According to a study by LinkedIn, companies with tightly aligned marketing and sales (or biz dev) functions saw 208% more revenue ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

A skilled marketing firm will manage everything on its own so that one can focus on running his business. The biggest advantage that a Dubai marketing firm can offer includes expertise.

I recently shadowed an M&A lawyer named Elizabeth to critique her approach to meeting with a new client. None of her credentials of being a brilliant and accomplished transactional lawyer came to ...

In my coaching and consulting practice, the firms that make the quickest turnaround admit their errors and seek to improve ...

Arguably the greatest advantage of partnering with a marketing firm that specializes in the niche HVACR industry is their exposure to the success stories and wins of other clients. That’s according to ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Compared with the flood of messaging offered by firms in the wake of the death of George Floyd or the Oct. 7 attacks on Israel, firms are stepping away from talking about divisive topics, instead ...

Law firm marketing professionals play a key role in recruiting top legal talent by conveying the brand image and message that will attract and retain the right professionals, a recent panel observed ...