Since 2016, Napster has been operating as a (legal) streaming service. It claims to have over 110 million high-fidelity tracks, with some supporting lossless audio. Napster subscribers can also listen ...

Audio marketing refers to the use of sound, particularly spoken words, music, and other auditory elements, to engage and persuade consumers. This can be implemented through various channels ...

"One of the interesting things that has emerged out of this TikTok ecosystem is that catalog is never really dead," Sean Kane, a cofounder at the music marketing firm Hundred Days Digital ...

It's a common assumption that music streaming has changed how we listen ... The research study, published in the journal Marketing Science, is titled, "What Drives Demand for Playlists on Spotify?" ...

Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music. The report ...