“Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey Heller says, pointing to increased interest on social media—where ...

Ilia Beauty is the latest brand to launch Spring’s must-have makeup essential. Plus, celebrity makeup artists weigh-in on when and how to wear Spring beauty’s brown mascara trend.

A little over two decades later, tubing mascaras have transformed from unsung makeup bag heroes to must-have mascara formulas. Pro makeup artist Rachel Singer Clark doesn’t hold back when asked ...