The digital music advertising company F# (pronounced "eff sharp," like the music note) was founded in 2012 to help brands create high-quality music experiences using streaming services like Spotify.

he said. ?So it looks like most Apple Music advertising represents net-new revenue. ?To a certain extent all advertising channels compete for advertising dollars, but the data suggests that Apple is ...

The influence of music upon cognitive and affective response to advertising has received less attention than it may deserve, perhaps because existing empirical research has frequently produced ...