New Super Bowl commercials take AI from a hidden force to an everyday tool, yet the shortcomings and inconsistencies were hard to ignore.

The churn over AI is coming at a moment of heightened competition between the U.S. and China in a range of areas, including technological innovation. The U.S. has levied tariffs on Chinese goods, ...

Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate ...

Artificial intelligence may soon be taking over the NFL. The league has been experimenting with a new technology that may find the traditional chain-gang to be obsolete in the near future.

For advertisers, it’s an opportunity to get their products in front of millions. Advertisers pull out all the stops for their ...

In the 2024-25 preseason, the NFL tested Sony’s Hawk-Eye to make calls on “line to gain,” the officiating term for measuring the 10 yards a team needs to advance the ball to get a first down.

Sony’s Hawk-Eye system, which uses cameras and AI to make calls ... In the 2024-25 preseason, the NFL tested Sony’s Hawk-Eye to make calls on “line to gain,” the officiating term for ...