Nike, Coca-Cola, IBM, Shell, and Airbnb. As part of the analysis, the researchers mapped major logo changes to each brand's revenue history. Check out the infographic below to see the findings: About ...

Nike. It's an American success story, with a heck of a long history: 60 years in business, 53 years under the brand name Nike, and 44 years as a publicly traded company. But by a key metric ...