USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

Part I of a two-part Q&A with Arizona athletic director Desireé Reed-Francois, who reflects on a busy, challenging first year at the helm of UA Athletics.

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PJ Haggerty carried Memphis, scoring a career-high 42 points on an afternoon where the Tigers had very little offensive ...

Memphis basketball showed up at the AAC tournament wearing Nike-branded warmup shirts with two words: “Nothing Easy.” That pretty much summed up the Tigers’ afternoon. It was rarely pretty, but they ...

The Great Celebrity Bake Off is back as a new cohort of famous faces enter the famous white tent for their chance to be named ...

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

The enigmatic artists took on “modern internet capitalism” and made millions. Now, a new book provides a behind-the-scenes ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the ...

There was a ton of hype surrounding Anthony Kim when he joined the PGA Tour, and Nike was hoping to take advantage by inking him to an endorsement deal ...

Over 40 years after being pulled from MTV for being "too experimental," Cameron Crowe has released an extended version of his documentary with new 16mm film footage of the late musician.

The Nike Hoop Summit is an annual event that features top basketball talents from around the world ages 19 and younger.