Together, Nadal and Nike have redefined tennis marketing. From his signature bull logo to the launch of the NikeCourt line of tennis shoes, their collaboration has brought tennis to the forefront ...

While it may seem as though Nike is lessening its tennis footprint, it’s mostly standard operating procedure for the brand. It invests in players for a period of time and reevaluates the ...

400 hand-set diamonds and a diamond-laden “Swoosh” logo—and that’s just on Serena Williams’ shoes. As the 23-time Grand Slam winner prepares to say farewell to the sport, Nike pulled out ...