Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...
Wall Street Journal1 个月
Nike's Super Bowl Ad Puts Caitlin Clark and Other Women Athletes in the Spotlight
After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising ... looks to capitalize on the growing popularity of women’s sports. Clark was joined by Olympic gymnast ...
Nike faces steepest revenue drop in 5 years as consumer spending slows down
Downloads of Nike mobile apps for the quarter were down 35% from a year earlier, and foot traffic at Nike stores was down 11% ...
Adweek on MSN4 天
Despite Big Marketing Moves, Nike's Revenues Have Slid 9%
Nike's Q3 2025 year revenue, down 9% year-over-year. Revenues for the flagship Nike brand were down 9% to $10.9 billion. $6.2 ...
Footwear News on MSN1 个月
Nike and Adidas Rivalry Heats Up With Competing Advertising – Here's Who Market Experts ...
It's broader than just women." Though both ads were well received, Beckman did question the timing of Nike's reveal. "Not sure why Nike would launch this campaign featuring elite female athletes ...
Nike made a surprise comeback at the Super Bowl — and JPMorgan analysts broke the news
Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.