Marketing steps up in Nike’s turnaround plan – here’s where those dollars are going
“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...
USA Today8 天
Nike faces steepest revenue drop in 5 years as consumer spending slows down
The Super Bowl commercial, conceived with ad agency Widen + Kennedy, was intended to reach women shoppers, and to demonstrate ...
Wall Street Journal1 个月
Nike's Super Bowl Ad Puts Caitlin Clark and Other Women Athletes in the Spotlight
After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising ... looks to capitalize on the growing popularity of women’s sports. Clark was joined by Olympic gymnast ...
来自MSN1 个月
Nike and Adidas Rivalry Heats Up With Competing Advertising – Here's Who Market Experts ...
It's broader than just women." Though both ads were well received, Beckman did question the timing of Nike's reveal. "Not sure why Nike would launch this campaign featuring elite female athletes ...
CNN8 天
Nike’s sales are tumbling
NikeSkims, a new brand from Nike and Skims tailored to women, will launch in the United States this spring.