"That Nike ad kinda represented old feminism. I don’t think anyone is telling women in sports they can’t champion their sport," Liilii explained. "Fake feminism," "pretending to care about ...

Subdued lighting and a color scheme add to the images' reality ... by putting more emphasis on women's sports. With the new Super Bowl commercial "So Win," Nike is making a calculated and well ...

The last time Nike showed an ad during the Super Bowl was in 1998 ... Given the recent rise in popularity of women's sports, the company chose to highlight some of the top female athletes for ...

are not fully equipped for different sports and are often more expensive than gyms for men." Follow BI Video: On Twitter More from Retail A new Nike ad depicting Arab women participating in a wide ...

The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl ... as it looks to capitalize on the growing popularity of women’s sports. Clark was joined by Olympic gymnast Jordan ...

Moultrie joins a global roster of Red Bull's elite athletes (including NWSL stars Trinity Rodman and Jaedyn Shaw) who embody ...

Last month, Sabalenka helped promote the new Nike Swish Bra on Instagram. On Tuesday, Zheng helped promote the new Nike Alate Bra. The official Nike Women's Instagram account shared four pictures ...

A brand-new markdown on popular women's Air Max shoes at Nike is turning some heads. Nike is selling Nike Air Max Portal ...