Haskell Beckham found himself in the glaring sun at a Portland Timbers game. Naturally, the Columbia Sportswear vice president of innovation started to think about clothing that could keep him cool.

I spoke with Dr. Haskell Beckham, Columbia Sportswear’s Vice President of Innovation, to learn more about the Omni-Shade Sun Deflector technology it supplied for the Intuitive Machines IM-2 Athena ...

(Neat little side note, all the clothing listed on Columbia’s website featuring Omni-Shade Sun Deflector include “now testing in space” in the product description.) Columbia Sportswear ...

20.FEB -- Columbia Sportswear continues to test the limits of its innovative technologies by expanding ... plus an additional technology called Omni-Shade Sun Deflector, into the IM-2 lander, Athena.

while the back of the $35 black tee has a graphic print based on the Omni-Shade Sun Deflector. The shirts are set to go on sale to the public at 12:00 p.m. EST (1700 GMT) on Monday after being ...

In the official release, Vice President of Innovation at Columbia Sportswear Haskell Beckham ... Columbia’s Omni-Shade Sun Deflector, using a material originally developed to protect people ...

With snowshoes strapped to their boots, they crunched in sync along a trail on the edge of the golf course at the Omni Mount Washington Resort & Spa, as cross-country skiers zipped by. They ...

The ship, the Athena, will be protected by two of Columbia Sportswear’s proprietary products — Omni-Heat Infinity and Omni-Shade Sun Deflector technologies — to protect it from the extreme ...

Two of Columbia Sportswear's patented technologies will help protect Intuitive Machines' lunar lander from the extreme ...

Columbia’s Omni-Shade Sun Deflector technology is engineered to deflect the hot rays of the sun and is featured on several warm-weather products, including the Summit Valley Long Sleeve shirt.

Columbia Sportswear (COLM) continues to test the ... Columbia’s Omni-Heat Infinity and Omni-Shade Sun Deflector technologies will help protect the lander from the extreme cold and hot ...

These durable suitcases are built to last and look good, too. Theresa Holland is a writer and editor specializing in travel, lifestyle, beauty, apparel, and more. She has contributed to numerous ...