Forbes contributors publish independent expert analyses and insights. Scott Hutcheson teaches leadership at Purdue University.

In email marketing, subject lines are the gateways to your messages ... The Impact of Persuasive Words: Case Studies and Examples Let's explore some real-world examples to understand persuasive words' ...

As a general rule, the shorter the subject line, the better — ideally 3-5 words. Make sure to craft a preview text that ...

At Emma (where I work), we compiled content on how to effectively use GIFs in email marketing, including three customer examples. So here are three ways Emma customers have used animated GIFs to make ...

Executives often overlook how to harness AI when writing for business. Here are tips on how to make AI an even more powerful tool in business.

A fresh light—and a glaring one—is being shone on these murky matters by a new production of “Much Ado About Nothing” at the ...

Writing professional emails is an essential skill, but it's equally important to be mindful of the recipient’s experience. A poorly worded email can come across as rude or condescending, and for ...

The principle of “liking.” The best example is the famous “Tupperware party.” The reason it works is that the group that came ...