“Digitising the physical shopping experience via “phygital” stores can help create a personalised customer journey while resolving many of these issues,” says Li. “Having an option for ...

The Cleveland Clinic says chemicals called “happy hormones” — dopamine, serotonin and endorphin — are released when we do things like shopping. In the newsroom, “physical” is beating ...

European consumers, with their varied preferences and high demands, expect seamless integration of convenience, personalisation, and immediacy across both online and offline shopping experiences. This ...