Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

This licensing collaboration between two iconic brands in their respective toy categories, PLAY-DOH and Barbie, gives consumers a branded experience that unleashes this imaginative potential so ...

“It’s the PLAY-DOH brand’s mission to elevate the value of imagination, and fashion is a natural manifestation of that creativity and self-expression,” said Tim Kilpin, President ...

“It’s the Play-Doh brand’s mission to elevate the value of imagination, and fashion is a natural manifestation of that creativity and self-expression,” said Tim Kilpin, president ...

Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, ...

If you're trying to limit screen time, we like to go back to the classics with toys like Play-Doh. The brand has been around for more than 70 years, but it's constantly evolving with new (and ...

Facebook users are complaining about a penis-shaped “tool” from a Play-Doh toy set called “Play-Doh Sweet Shoppe Cake ...

Play Doh is already a leader in the Arts and Crafts category ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous ...