As a not-thin, not-straight person, the bathing suit has become a particularly loaded item of clothing. Through the years, ...

Premium lingerie brand Wacoal's growth plans in India include expansion, product innovation, technology integration and ...

Whether you call it side boob, bra bulge or something else entirely, the type of bra you wear can make or break your plans for a smooth and streamlined look under your form-fitting tees and sweaters.

I MAY by a size 14 but the fashion industry makes me feel like an XL – and I’ve had enough. I live and breathe fashion for my ...

Our gifting editors rounded up the best Valentine's Day gifts for her that'll pamper her in style, indulge her sweet tooth ...

Bra shopping is as stressful as buying new jeans. But if you need new bras to accommodate your new size or to upgrade your ...

Discover the Vera Wang Bride x Pronovias 2025 Bridesmaids Collection—featuring 45 stunning styles in vibrant colors, ...

Related story Abercrombie Dropped the Chicest Collegiate-Inspired Collection with Danzy Design Studio & It's Perfect for a Tennis-Core Spring Since the line’s release, the brand has expanded it to ...

Daniel Mitchell-Jones, co-founder of modelling agency Chapter Management, said: "Yes, things have shifted. In 2020 and 2021, ...

Sales of chest-enhancing bras have plummeted, with current trends celebrating a more modest, often cleavage-less bust. But history tells us that women’s chests have always been a battleground, writes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...