which Liebling and a small group of employees and volunteers use when creating online stories for the toys. If a stuffed ...

Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the “kidult” frenzy reaches a fever pitch, with millions of videos ...

In the first nine months of this year, sales of plush animals were up 115% from the same ... It sometimes tests a small batch online to make sure a trend is sticking, John said.