In many instances, shoppers view brands more favorably when they offer free gifts instead of discounts, and this can make ...

Pinterest’s balance sheet remains strong. The firm carries more than $2.5 billion in cash without any debt. Further, with the business generating positive free cash flows (which we expect to grow), we ...

Jacqui Kingswell built The Pilates Class into a global brand with smart marketing, influencer partnerships, and a strong ...

Karan Bedi, Director & Head, Amazon MX Player, spoke about being a game changer in India's digital video space and more at the unveiling of the dentsu-e4m Digital Advertising Report 2025 ...

Puravansh Maitreya, Head of Marketing at Lava International, talks about the brand journey, changing market dynamics, product ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

In a Wednesday letter titled "A Call for American Beers," CEO Brendan Whitworth expressed his dissatisfaction with the longstanding use of "domestic" to describe American-made beer, saying it shows up ...

Focus on the customer experience. Personal touches and feedback loops can make your brand memorable.

The Peacock Group recently hosted its annual Super Ads Preview Party, during which Jay Cranford, chief creative officer and ...

Amazon has turned in better-than-expected Q4 2024 earnings results, driven by strong performances in AWS and international markets, though high capital expenses loom.

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health ...

Shutterstock A big NO to billboards How do you ensure that a scenic paradise continues to stand uninterrupted? You ban ...