Sports company PUMA has launched its biggest global campaign to date, "Go wild", marking an evolution its brand identity with ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

The Puma account is led by teams from the shop’s London and Berlin offices. At the time of the appointment, Puma executives spoke of the agency’s ability to build deeper, more emotionally ...

Arne Freundt, CEO of PUMA, said he was “pleased” with the company’s “solid sales growth.” He added, “We made significant ...

The post has since been deleted and has no doubt created a marketing disaster for Puma who are now trying to sell a pair of boots that seem to have no grip, something that is essential in football ...

"Go Wild" was created by agency adam&eveDDB, which won Puma's global creative account in December. The campaign represents a shift in marketing strategy to better resonate with younger audiences ...