This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

My beloved underpants are perfectly jet black, even after one zillion washes, with a little bit of stretch,” she says, adding ...

PUMA is showing no signs of slowing down – specifically with the momentum on its PUMA Mostro silhouette. On the heels of the release of A$AP Rocky‘s new signature ...

Melo's signature sneaker line gets a turtle makeover. Here's how to shop online. By Kyle Hodge Puma Hoops has teamed up with everyone’s favorite pizza-loving, skateboarding, crime-fighting team ...

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

LONDON—The UK Royal Air Force (RAF) has completed a series of flypasts around the UK with its “workhorse” Airbus Puma helicopters ahead of the type’s formal withdrawal from service on ...

Now, Puma is making it their mission to champion the game, with help from their Global Ambassador Dua. According to the brands online market place, the silhouette is “selling fast” so we ...

It requires visibility, insight, agility, and precision across the entire app store journey. The App Store Marketing Ecosystem 2025 Market Map is designed to help businesses navigate this evolving ...

Pandora has opened the doors to its fourth store on Oxford Street. The jewellery giant’s Oxford Street West location houses ...

In her first major interview since taking on the role, the Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one of the UK’s “bedrock ...