Jackson first rose to fame with her eponymous makeup brand in the 1980s, when she was light years ahead of her time and celebrated “no makeup makeup.” “I think it's always been the right ...

In 2024, the momentum grew. Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, according to Ad Age. These ads didn ...

While not every A-lister is interested in taking what they’ve learned from getting glam and applying it to their own beauty brand, some have, especially in the music industry. Since 2017 ...

Danessa Myricks is the first to admit that her pathway into the beauty industry was unconventional. “I say that I am accidental in every way,” she says. “I knew nothing, I had no money, but ...

LUXURY makeup brand Merit Beauty first launched in 2021 and since then it has quickly become one of the most sought-after brands on the market. Loved for its minimalist ethos and high-performing ...

In today’s beauty world, inclusivity in makeup is no longer just a trend, it’s a demand. Gone are the days when makeup brands offered a limited selection of shades that rarely catered to people with ...

From eyeliners and mascaras to lipsticks and highlighters, here are a few of our favourite celebrity makeup and skincare brands. Vegan-free, cruelty-free and it’s got Lady Gaga‘s face on it. Haus ...

There are easy ways to make conscious beauty swaps and invest in brands that dedicate a lot of time and energy to saving the planet with their practices. But where to start? It's time to clean up ...

Call it the cutie patootie-fication of makeup. Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on ...