XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The last time Nike showed an ad during the Super Bowl was in 1998 ... Investment in sports marketing is also increasing with our recent long-term partnership extensions," said Nike CFO Matthew ...

Following a glamorous time at Paris Fashion Week 2025, Doechii returned to the US with a campaign of her own. Today (March 10 ...

WTA season was the breakout year of Qinwen Zheng's career. After winning gold in Paris, the Chinese tennis trailblazer went ...

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Bill Maher blasted Nike’s new Super Bowl 2025 commercial ... so-called “zombie lie” about the patriarchy. The new black-and-white ad, “So Win,” features a vaunted roster of female ...

The partnership comes as Nike has struggled in recent months to capture consumer attention. Need a break? Play the USA TODAY Daily Crossword Puzzle. The ad was narrated by Grammy Award-winning rapper ...

1 Aryna Sabalenka and Zheng. Last month, Sabalenka helped promote the new Nike Swish Bra on Instagram. On Tuesday, Zheng helped promote the new Nike Alate Bra. The official Nike Women's Instagram ...