Roku confirmed the auto-playing ads are a thing, and said they are an official test. However, the company stopped short of ...

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It’s hard to find a reliable streaming device that costs this little, but the Roku Express HD is the ace in the hole every ...

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ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. The tech company already has video advertisements on the home ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Roku is known for its popular streaming software, which has been built into streaming sticks and devices like the Roku Ultra.

Roku has begun testing video ads that automatically play before loading the home screen. Commercials already play on the home ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss their Roku devices if the ads become permanent.

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.