Marketing news, analysis, opinion and insight featuring Sainsbury's.

Sainsbury’s is one of the pioneers of UK grocery retailing. Founded in 1869 by John James Sainsbury and his wife Mary Ann, the business was one of the earliest adopters of the self-service shopping ...

Sainsbury's Energy is a trading name under license to E.ON Next. E.ON Next supplies 100% renewable energy to customers under the Sainsbury's Energy brand name. Sainsbury's Energy customers can earn ...

Sainsbury's has announced a major shift away from plastic packaging for its twin-pack avocados, introducing paper-based alternatives that will save 20.2 million pieces of plastic annually once fully ...

If you fancy trying a supermarket Valentine's Dinner deal this year, we explain the dishes and drinks you can get at each of ...

Sainsbury's shoppers were forced to barge past protesters in a supermarket clash this weekend after animal rights activists staged a sit-in demonstration. Customers browsing meat products at a branch ...

Sainsbury's shoppers with a Nectar card are being offered the chance to claim £250 back on home improvements. The supermarket giant, which runs its own energy brand, Sainsbury's Energy ...

THEY say the best way to win over a heart is through the stomach – but did they mean a Valentine’s Day meal deal? Every year ...

Sainsbury’s shoppers are eager to get to the bottom of a new batch of “mystery” flavoured Pringles. The beloved stackable snack is a firm favourite, with tubes of its original ready salted ...

Sainsbury's customers are buzzing with speculation over a new range of "mystery" flavour Pringles that have hit the shelves. The popular snack, with its original ready salted, sour cream and onion ...

Sainsbury's has made a significant change to 77 of its UK stores. The supermarket has introduced eco-friendly, plastic-free packaging for its own-brand Ripe and Ready Avocados twin pack ...