Additionally, many guys started gravitating towards swim briefs, broadly known as “Speedos” today, which offered even less coverage and became increasingly popular for athletes and fitness ...

I know what you’re thinking; Speedos are tiny ... we think you’ll find that swim briefs are more efficient and enjoyable to ...

This has been blended with ‘medal gold’ to created Speedo’s colour. “The brief was to reposition the swim category’s biggest player, Speedo, in order to propel swim culture forward as a whole,” says ...