I know what you’re thinking; Speedos are tiny ... we think you’ll find that swim briefs are more efficient and enjoyable to ...

Sports briefs first gained notoriety in the Fifties, when the then lesser-known Australian swimwear label Speedo sponsored the men’s swim team at the 1957 Melbourne Summer Olympics. They ...

This has been blended with ‘medal gold’ to created Speedo’s colour. “The brief was to reposition the swim category’s biggest player, Speedo, in order to propel swim culture forward as a whole,” says ...