The vowels are back! Aberdeen Group ditches short-lived Abrdn rebrand
One of Britain's biggest fund managers will be renamed Aberdeen Group after four years under the controversial 'Abrdn' brand.
Finance giant scraps Abrdn rebrand after four years as it 'removes distractions'
The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, in 2021 ...
Abrdn changes name back to Aberdeen after rebrand was mocked
One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its name.