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Over-reliance on a limited pool of suppliers can leave your business vulnerable to disruptions. Expanding to a second ...

When building a strong brand identity, your logo is the star of the show. It’s often the first thing customers see, recognize ...

A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

When shopping on a budget, you might be surprised to learn that some store brands offer products that rival premium name brands in both quality and taste. Many retailers work with top manufacturers to ...

Creating a strong brand identity is one of the most important aspects ... and bespoke shapes enhance the creative process. Finished logos can be instantly downloaded in multiple formats, such as PNG, ...

Target Corp. has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep consumer prices down. Archrival Walmart, meanwhile, sees its new ...

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The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store ...